Digital Campaign for Winsor&Newton
Digital Campaign | APP Design
Collaborative Project by Emily Zhang, Charlie Hills and Aurora Jiang
Brief:
Rebranding Winsor&Newton with a digital campaign that could help to reach a younger audience group.
In responding to the brief, we formulate this digital campaign to demonstrate the beauty of art to appeal to young artists and people who are interested in beginning their art journey. This campaign focused on emphasising the physicality of painting in the current digital lanscape.
After researching W&N’s brand identity, competitor brands and current social media trend, we developed a campaign that consists two parts: an application that uses AR filter to give user the access of personalising their own colour palette and paint package, and a film advertisement posted across different social media platforms promoting observation of real world’s colours. They are linked under the same theme unbrella “Colouring Your Legacy”.
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Application
APP Design
For colour matching that is incorporate in the app.
The APP generate package design from the user’s photo.